Search Engine Optimization Tips – Part 2

STEP #1
Finding Keywords That Are Relevant To Your Business

Keywords are what search engines look for when deciding if your website is relevant to a particular search.

When a local customer does a search for a product or service that you sell, automated programs called “robots” or “spiders” scour the entire web looking for text words or phrases that match the inquiry. In a fraction of a second, the results are then displayed in the order that the search engine thinks are the most relevant, or most popular.

Finding Your Keywords

So how do you find out what “keywords” the search engines are looking for? There are many sophisticated software programs for finding the right keywords.

One simple and FREE way to find out is by visiting the Google AdWords website,  http://adwords.google.com  (no www.) where you can simply type in a word or phrase that is relevant to your business (beauty salon, auto repair, plumber, jeweler, etc.).

Then, Google will show you what keywords were typed in over the last 90 days by people searching for what you sell – starting with the most popular words at the top.

You can then pick the keywords that you want and download them as a Microsoft Excel, or Plain Text document in order to use them in your website. Having this knowledge will enable you to complete the next 4 steps:

2.    Choosing The Right Page Title
3.    Keyword Insertion
4.    Adding A Relevant Description
5.    Writing The Right Copy

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