Search Engine Optimization Tips – Part 4

STEP #3
Keyword Insertion

Now the fun part – and also the simplest! You are going to take the keywords that you download from Google AdWords, and copy them into your page code.

Good Copy Is Essential (more on this in step #5)

I’m assuming that you’ve already done careful planning as to how your web page is worded. While this step is beyond the scope of this document, I want to touch on why this is important. After search engines scan your Page Title, they will look for the Keywords section of your document to look for a match to the customer inquiry.  But wait – are the same keywords strategically located in the body of the text on your web page?

For example, you are selling landscaping services and have inserted landscaping keywords into your page code.  But, if the page copy is completely irrelevant to landscaping services, or does not contain the words “landscaping services” then the search engine will make the comparison, and judge your page irrelevant to the search. So – make sure you write your page copy using as many keywords as possible!

How To Do It Yourself

If you used Dreamweaver to build your site, open up your page and switch to “code view”.  Unlike the “Page Title” tag, there is no “Keywords” tag in your page by default. So you have to create it. Creating this line of code right below the “Page Title” tag is just fine. Just be sure it appears before the closing “Head” (</head>) tag. Here is the code:

<meta name=”keywords” content=”your keywords here” />

Other website programs may  also offer an easy way to do this.

That’s it! Easy enough, right? Now, let’s move on to step #4…

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